2009 was probably the last year where any artist could enter into that avenue and find success. From 2004/2005 – 2009 ringtones rose and peaked, made the most money and broke the most artists, and my entrance and exit from high school intertwined with both the rise and fall of ringtones’ popularity. Nothing is ever quite what it seems in the music industry. The business of selling ringtones was in the billions, they were a part of the cell phone experience and everyone had a cell phone and everyone enjoyed music, labels wanted their piece. A lot of one-hit-wonders were able to sign deals strictly because they could cater to the ringtone audience.
It was an interesting time in rap, ringtones were selling more than albums, the industry needed a solution to the declining sales and ringtones seem to be an answer. While some enjoyed it, others felt like this age was more like stepping in gum than the act of chewing. Much like gum, the flavor only lasted so long before the sweet sensation turned tasteless and stale.
This bubble gum rap birthed more than a few short careers and made millionaires out of some of rap's most unlikely participants.
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